Japonesque Acquires Female-Founded Premium Foot Care Brand Barefoot Scientist
Aug 16, 2022•almost 3 years ago
Acquiring Company
Japonesque
Acquired Company
Barefoot Scientist
Description
Japonesque, in partnership with Topspin Consumer Partners, has acquired the Barefoot Scientist brand. The acquisition reflects Japonesque's continued investment in the fast growing, premium at-home beauty care space. Barefoot Scientist was established in January 2019 and has become an innovative force in premium foot care, making it easy to treat feet in the same specialized way that we care for the face, hair, and body, by combining science backed formulations with lifestyle friendly product design. The company offers a wide range of foot care treatments and tools which have expanded distribution across national retailers in addition to driving strong sales online.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed