Acquiring Company
IPG
Acquired Company
The Famous Group
EventsSportsMedia And EntertainmentSoftware
Description
Interpublic Group (NYSE: IPG) has acquired a stake in The Famous Group, an award-winning fan experience technology company based in Los Angeles. The Famous Group, founded in 1997, is an innovator in the creation of mixed and augmented reality experiences for live events. The company has partnered with many of the world’s most iconic live event organizations to create unforgettable moments, including the NFL, NBA, NHL, Nickelodeon, WWE, and others. The Famous Group has also worked with some of the world’s most recognizable consumer brands, including Verizon, Nike, and others.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed