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Grossman Marketing Group Acquires Florida Gulf Coast Company, Links Marketing Group

Sep 20, 2023•about 2 years ago

Acquiring Company

Grossman Marketing Group

Acquired Company

Gulf Coast

WoburnAdvertising

Description

Grossman Marketing Group, a nationally recognized, fourth-generation promotional products, printing, graphic design, e-commerce, and distribution company, announced the acquisition of Sarasota, Florida-based Links Marketing Group.

Company Information

Company

Grossman Marketing Group

Location

Woburn, Massachusetts, United States

About

Grossman Marketing Group, a fourth-generation family business, is a full-service provider of marketing solutions to customers in fields as varied as financial services, law, biotechnology, education, and the arts. For more than 115 years, we have partnered with our clients to ensure that their communications campaigns are well developed and well executed.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed