Fullbeauty Brands Completes Acquisition Of Disruptive Intimates Brand, Cuup
Jul 20, 2023•almost 2 years ago
Acquiring Company
FULLBEAUTY Brands
Acquired Company
CUUP
New YorkNew YorkRetailFashionCommerce and ShoppingDescription
FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form – and bring confidence, comfort, and stylish support. CUUP also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard to fit market.
DealWatch™ Score
61
High M&A Activity
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