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Fullbeauty Brands Completes Acquisition Of Disruptive Intimates Brand, Cuup

Jul 20, 2023almost 2 years ago

Acquiring Company

FULLBEAUTY Brands

Acquired Company

CUUP

New YorkNew YorkRetailFashionCommerce and Shopping

Description

FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form – and bring confidence, comfort, and stylish support. CUUP also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard to fit market.

Company Information

Company

FULLBEAUTY Brands

Location

New York, New York, United States

About

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. We believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman’s®, ELOQUII®, CUUP®, Dia & Co.® Jessica London®, Ellos®, Swimsuits For All® , KingSize®, Brylane Home® and OneStopPlus®, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

DealWatch™ Score

61
High M&A Activity

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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