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Freestar Announces Acquisition Of Mpw Digital’S Publisher Portfolio And Strategic Direct Sales Partnership

Mar 22, 2022•over 3 years ago

Acquiring Company

Freestar

Acquired Company

Publisher Portfolio

ScottsdaleSales And MarketingAdvertising

Description

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since 2016.

Company Information

Company

Freestar

Location

Scottsdale, Arizona, United States

About

Freestar engineers cutting-edge monetization solutions for websites and apps. By combining industry-leading technology, data, and massive scale, we enable busy site and app owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers, e-commerce sites and app developers then have more time to do what they do best: create content.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed