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Fortnine Acquires Defender

Feb 17, 2022•over 3 years ago

Acquiring Company

FortNine

Acquired Company

Defender

SportsHealth CareCommerce And ShoppingCommerce And Shopping

Description

FortNine (www.fortnine.com), Canada's leading e-commerce platform for motorbikes, dirt bikes, ATVs, snowmobiles and other powersports equipment, accessories, and parts, announced today in partnership with Novacap the acquisition of Defender Industries Inc. (www.defender.com).

Company Information

Company

FortNine

About

FortNine www.fortnine.com provides Canadian riders with the gear they need. FortNine is a leading online store providing Canadian riders with an extensive selection of Motorcycle Helmets, Rider Apparel, Tires, Parts, Dirt Bike Gear, Snowmobile Clothing and ATV Accessories. FortNine focuses on providing excellent customer service with their knowledgeable and experienced staff and by keeping a very large selection of products in stock which allows it to ship direct to customers with the least delay.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed