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Field Agent Acquires Simplifield, Bringing Together The Best Of Retail Auditing &Amp; Retail Performance Management

Oct 21, 2022•over 2 years ago

Acquiring Company

Field Agent

Acquired Company

SimpliField

FayettevilleOther

Description

Field Agent, the longtime leader in location-specific, store-level audits, insights and product-trial solutions, today announced the acquisition of SimpliField, a mobile-first, distributed-workforce management platform based in Paris, France. The goal of the transaction is to bring brands, retailers, and restaurants the tools to win at in-store retail by identifying, analyzing, and improving retail operations.

Company Information

Company

Field Agent

Location

2429 N GREGG AVENUE

Fayetteville, Arkansas, United States

About

Field Agent has reimagined B2B retail solutions to help CPG and retail professionals solve common challenges at-retail. Our on-demand marketplace contains a full-suite of fast, simple, cost-effective tools to help companies evaluate in-store conditions, drive sales, understand shoppers, generate ratings and reviews, and more. An all-in-one retail toolkit, every solution in the Field Agent Marketplace can be launched with just a few clicks, in just a few minutes, for just a few dollars. What retail problem can we help you solve? Subscribe to The Checkout Lane, our newsletter for CPG professionals: https://info.fieldagent.net/subscribe-to-the-checkout Scam Awareness: Internet scams are on the rise. To avoid becoming the victim of a scam, it’s important to stay educated about current fraud tactics. For a detailed look at several common tactics to watch out for, or to report suspicious activity regarding Field Agent, visit our Scam Awareness page at the link below. https://www.fieldagent.net/scam-awareness

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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