Epic Gardening Acquires Botanical Interests To Grow Its Wholesale Offering Through Partnership With Independent Garden Centers
Jan 11, 2023•over 2 years ago
Acquiring Company
Epic Gardening
Acquired Company
Botanical Interests
Description
Epic Gardening, the leading creator-led, content-to-commerce brand in gardening, announced today it has acquired Botanical Interests, the Broomfield, CO-based vegetable, herb and flower seed packet company. The addition of Botanical Interests greatly expands Epic Gardening’s reach into the wholesale market via partnership with existing Botanical Interests store partners and sales reps. The Botanical Interests brand, its Colorado headquarters, and all employees will be retained as part of the transaction.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed