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Epic Gardening Acquires Botanical Interests To Grow Its Wholesale Offering Through Partnership With Independent Garden Centers

Jan 11, 2023over 2 years ago

Acquiring Company

Epic Gardening

Acquired Company

Botanical Interests

San DiegoMedia And EntertainmentContent And PublishingHome And GardenFood And BeverageRetailAgriculture and Farming

Description

Epic Gardening, the leading creator-led, content-to-commerce brand in gardening, announced today it has acquired Botanical Interests, the Broomfield, CO-based vegetable, herb and flower seed packet company. The addition of Botanical Interests greatly expands Epic Gardening’s reach into the wholesale market via partnership with existing Botanical Interests store partners and sales reps. The Botanical Interests brand, its Colorado headquarters, and all employees will be retained as part of the transaction.

Company Information

Company

Epic Gardening

Location

San Diego, California, United States

About

Epic Gardening is a leading online gardening media company, where millions of enthusiastic gardeners come for entertaining and informative growing information across its blog, podcast, social platforms, and traditionally published books. Through its online store, launched in 2019, Epic Gardening offers highly-curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. www.epicgardening.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed