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Driveniq Acquires Visitor Data Inc., Now Owns 500+ Million 1St Party

Mar 18, 2022•over 3 years ago

Acquiring Company

DrivenIQ

Acquired Company

Visitor Data

TowsonAdvertisingSales And MarketingInformation Technology

Description

The multi-million-dollar deal, backed by Capstone Technologies Group, Inc., positions DrivenIQ as the global leader in data and proprietary ad tech.

Company Information

Company

DrivenIQ

Location

Towson, Maryland, United States

About

DrivenIQ is an omni-data ad tech company that specializes in Zero-Party and 1st Party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, and DriveBidTM, a live vehicle trade-in marketplace, to help businesses and marketers engage with their existing and prospective customers, Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is best known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed