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Drip Acquires On-Site Engagement Platform Sleeknote

Feb 23, 2022•over 3 years ago

Acquiring Company

Drip

Acquired Company

Sleeknote

Description

Drip, a leading provider of marketing automation solutions for the ecommerce industry, announced its acquisition of Sleeknote, a cloud-based provider of forms and on-site engagement tools.

Company Information

Company

Drip

About

Drip is a marketing automation platform built for Ecommerce - utilizing email, onsite, and tight 3rd-party integrations to help businesses drive revenue.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed