logo
logo

Disqo Acquires Feedback Loop To Empower Any Organization To Test And Measure Every Customer Experience

May 05, 2022•over 3 years ago

Acquiring Company

DISQO, Inc.

Acquired Company

Feedback Loop, Inc.

GlendaleNew YorkSoftware Development

Description

Customer experience platform DISQO today announced the acquisition of Feedback Loop, Inc. Feedback Loop's SaaS technology empowers fast and easy consumer feedback for product and marketing professionals, from early-stage discovery to ideation and design. The acquisition accelerates DISQO's mission to build the most trusted platform that fuels brand growth by connecting consumers' sentiments to their online behaviors. With the addition of Feedback Loop, DISQO facilitates a comprehensive understanding of brand, product, and customer experiences for any organization, from SMBs to enterprises.

Company Information

Company

DISQO, Inc.

Location

800 N. BRAND BLVD, SUITE 2100

Glendale, California, United States

About

DISQO is the CX platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and is a Top 100 Next Gen Workplace.

Related People

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed