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Dbgi Announces Definitive Agreement To Acquire Sundry

Jan 20, 2022•over 3 years ago

Acquiring Company

Digital Brands Group

Acquired Company

Sundry

Los AngelesShopping

Description

Digital Brands Group, Inc. ("we", "us" or the "Company") (NASDAQ: DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces that it has signed a definitive merger agreement to acquire Sundry, a privately-owned global lifestyle apparel brand. The transaction is expected to be completed late in the first half of 2022, subject to customary closing conditions and financing.

Company Information

Company

Digital Brands Group

Location

1400 Lavaca Street

Los Angeles, California, United States

About

Digital Brands Group is a curated collection of luxury lifestyle, digital-first brands. We bring together like-minded direct-to-consumer names under one portfolio to share operational, infrastructure, and data resources as means to drive down redundant fixed costs that are difficult to establish and expensive to maintain. By eliminating demanding administrative responsibilities for our brands, we stimulate creativity, innovation, and a maniacal commitment to the product and customer experience.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed