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Digital Brand Architects Announces Acquisition Of Digital Golf Collective

Aug 30, 2022•almost 3 years ago

Acquiring Company

Digital Brand Architects

Acquired Company

Digital Golf Collective

Social Media ManagementSocial Media MarketingSocial MediaAdvertisingSportsFashion

Description

The leading influencer management company Digital Brand Architects (DBA), a United Talent Agency (UTA) company, announced today that it has acquired golf marketing and digital talent management company, Digital Golf Collective (DGC). The addition of DGC to DBA's portfolio serves to expand the company's footprint into the sports industry, reinforcing DBA's continued growth in tandem with the rapidly evolving creator economy and further exemplifying how boundless the influencer industry has become.

Company Information

Company

Digital Brand Architects

About

Digital Brand Architects is the industry leader in the influencer management and marketing landscape, representing a world-class portfolio of social media-oriented personalities, creators, and publishers whose total reach spans over 450 million. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent. In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing and selling their own merchandise. In 2018, DBA launched Dear Media (DM), a women-focused podcast network that hosts over 50 shows fronted by top-tier talent with a combined following of more than 60 million across social channels.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed