Demand Science Acquires Airborne App, Inc. To Further Enhance Its Global B2B Intelligence Platform

Jul 20, 2021•almost 4 years ago

Acquiring Company

DemandScience

Acquired Company

Snowball Wealth

Boston

San FranciscoSoftware

Description

Demand Science, a global revenue intelligence platform that drives growth for hundreds of the world's largest software, technology, and B2B services companies, today announced the acquisition of Airborne App, Inc. Founded by Lee Gladish and Michael Morckos, Airborne is a Toronto-based sales engagement and enablement software platform. The acquisition is Demand Science’s sixth since August 2020, and further enhances its global B2B data and intelligence solutions for sales and marketing professionals.

Company Information

Company

DemandScience

Location

Boston, Massachusetts, United States

About

DemandScience is redefining how B2B marketers create and progress pipeline by focusing on lead quality, flexibility, and real outcomes—not just lead volume. Unlike traditional providers, we offer a fully consolidated solution, combining content syndication, advertising, web personalization, email, data, event services, content creation, and hands on execution—all under one roof. We own and validate our data using proprietary email verification technology, ensuring accuracy and compliance. With no platform fees and no need for customers to learn complex tech, we deliver ready-to-engage leads and measurable pipeline impact. By removing operational burdens, we make demand generation simpler, scalable, and fully outcome driven.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

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