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David'S Bridal Announces Asset Acquisition Of Premier Online Wedding Vendor Directory, Forever Bride™

May 03, 2022about 3 years ago

Acquiring Company

David's Bridal

Acquired Company

Wedding Vendor Directory

Software

Description

David's Bridal, the nation's leading bridal and special occasion authority, announced today their asset acquisition of the premier online wedding resource Forever Bride, a community-based platform connecting brides with a curated list of trusted wedding businesses. Ashley Hawks, CEO and co-founder of Forever Bride, will join the team at David's leading strategic partnerships, reporting to Chief Marketing and IT Officer, Kelly Cook.

Company Information

Company

David's Bridal

About

With 70 years of experience dressing customers for all of life's special occasions, David's Bridal is built on the idea that everyone deserves to have the attire of their dreams regardless of style preference, shape, size, or budget. We believe in: CELEBRATING all life's magical moments, INNOVATING so we are always serving her, PERSONALIZING everything so it's all done her way, DESIGNING the most luxurious designs and details, and finally, KINDNESS - so she doesn't have to worry about anything. It is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David's Bridal is dedicated to helping each customer, with the assistance of online planning tools and resources powered by Blueprint Registry and Rustic Wedding Chic, knowledgeable stylists, and expert alteration artisans who will guide them through the entire purchasing journey. With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, Quinceañera, graduations, prom, communications, or simply making the world her runway and beyond. Additionally, David's recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness and bravery of those who serve others in their community. To learn more about David's Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed