David'S Bridal Announces Asset Acquisition Of Premier Online Wedding Vendor Directory, Forever Bride™
May 03, 2022•about 3 years ago
Acquiring Company
David's Bridal
Acquired Company
Wedding Vendor Directory
Software
Description
David's Bridal, the nation's leading bridal and special occasion authority, announced today their asset acquisition of the premier online wedding resource Forever Bride, a community-based platform connecting brides with a curated list of trusted wedding businesses. Ashley Hawks, CEO and co-founder of Forever Bride, will join the team at David's leading strategic partnerships, reporting to Chief Marketing and IT Officer, Kelly Cook.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed