Crg Global Inc. Announces Purchase Of Key Predictive Intelligence Asset
Jan 17, 2023•over 2 years ago
Acquiring Company
CRG Global
Acquired Company
Intelligence Asset
Description
CRG Global Inc. recently purchased the HUUNU® predictive intelligence asset from Cipher, a leading player in prediction market research. This acquisition serves to bring together complementary capabilities, pairing HUUNU's behavior-based predictive intelligence platform with CRG's traditional survey-based platform. This unique combination enables a larger range and stronger quality of insights for brand and agency partners. As part of the agreement, CRG acquires the HUUNU team, operations, and technology, expanding its global reach.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed