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Crg Global Inc. Announces Purchase Of Key Predictive Intelligence Asset

Jan 17, 2023over 2 years ago

Acquiring Company

CRG Global

Acquired Company

Intelligence Asset

Description

CRG Global Inc. recently purchased the HUUNU® predictive intelligence asset from Cipher, a leading player in prediction market research. This acquisition serves to bring together complementary capabilities, pairing HUUNU's behavior-based predictive intelligence platform with CRG's traditional survey-based platform. This unique combination enables a larger range and stronger quality of insights for brand and agency partners. As part of the agreement, CRG acquires the HUUNU team, operations, and technology, expanding its global reach.

Company Information

Company

CRG Global

About

Global market research company providing excellence in data collection and consumer insights.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed