On August 1, 2022, Cloud 9 Software, the leading provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, acquired ToothFairy LP, a revolutionary Customer Experience Management (CXM) software designed for the orthodontic industry. ToothFairy helps orthodontists optimize their sales pipeline and maximize returns by leveraging the personal insights of potential patients and best practices from other industries.