logo
logo

Clarus Acquires Tred Outdoors, A Fast-Growing Outdoor Adventure Brand

Oct 10, 2023•almost 2 years ago

Acquiring Company

Clarus Corporation

Acquired Company

TRED

SeattleRetailFashionManufacturingE Commerce

Description

Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based TRED Outdoors Pty Ltd. (“TRED”) from Venlo Holdings. TRED is a fast-growing, outdoor adventure brand producing best-in-class innovative products across the following segments: Offroad, 4x4 automotive touring, camping and caravans. The transaction includes a combination of cash, stock and future consideration based on TRED’s performance. TRED will continue to operate independently as a wholly-owned indirect subsidiary of Clarus and will be part of the Company’s Adventure segment.

Company Information

Company

Clarus Corporation

About

Headquartered in Salt Lake City, Utah, Clarus Corporation is a global leading designer, developer, manufacturer and distributor of best-in-class outdoor equipment and lifestyle products focused on the outdoor and consumer enthusiast markets. Our mission is to identify, acquire and grow outdoor “super fan” brands through our unique “innovate and accelerate” strategy. We define a “super fan” brand as a brand that creates the world’s pre-eminent, performance-defining product that the best-in-class user cannot live without. Each of our brands has a long history of continuous product innovation for core and everyday users alike. The Company’s products are principally sold globally under the Black Diamond®, Rhino-Rack®, MAXTRAX®, Sierra®, and Barnes® brand names through outdoor specialty and online retailers, our own websites, distributors and original equipment manufacturers. Our portfolio of iconic brands is well-positioned for sustainable, long-term growth underpinned by powerful industry trends across the outdoor and adventure sport end markets. For additional information, please visit www.claruscorp.com or the brand websites at www.blackdiamondequipment.com, www.rhinorack.com, www.maxtrax.com.au, www.sierrabullets.com, www.barnesbullets.com, or www.pieps.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed