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Cision Acquires Media Monitoring & Technology Leader Factmata

Nov 17, 2022•almost 3 years ago

Acquiring Company

Vocus

Acquired Company

Factmata

MelbourneTelecommunicationsArtificial IntelligenceInternet

Description

Cision, a global comprehensive communications platform, has acquired Factmata Limited, an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.

Company Information

Company

Vocus

Location

Melbourne, Victoria, Australia

About

PR Newswire shares your story to the industry’s largest, most-sourced news distribution network. It amplifies your story by ensuring publication, multiplying social shares, and driving higher engagement. Only PR Newswire can get your news to 200,000+ newsrooms and direct feeds— 180,000+ journalist and influencer inboxes and 9,000+ web sites and digital media outlets. Trusted media pros count on us.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed