Cision Acquires Media Monitoring & Technology Leader Factmata

Nov 17, 2022•over 2 years ago

Acquiring Company

Vocus

Acquired Company

Factmata

MelbourneTelecommunicationsArtificial IntelligenceInternet

Description

Cision, a global comprehensive communications platform, has acquired Factmata Limited, an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.

Company Information

Company

Vocus

Location

Melbourne, Victoria, Australia

About

Vocus, a leading specialist in fibre and network solutions, connects people, businesses, governments, and communities across Australia and beyond. With a world-class team of experts, we challenge convention and take a different approach to deliver brilliant solutions with simplicity.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

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