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Cuadrilla Capital-Backed Chartbeat Acquires Lineup Systems And Tubular Labs

Mar 02, 2023•over 2 years ago

Acquiring Company

Chartbeat

Acquired Company

Lineup

SoftwareAnalyticsContent MarketingSaas

Description

Chartbeat, a leading content analytics software platform, backed by Cuadrilla Capital, LLC ("Cuadrilla"), a leading enterprise software investment firm, today announced that it has acquired Lineup Systems ("Lineup"), an advertising & subscription revenue management software platform, and Tubular Labs ("Tubular"), a social video measurement & intelligence software platform. Terms of the transaction were not disclosed.

Company Information

Company

Chartbeat

About

Chartbeat is a leading content analytics SaaS platform serving the world's largest media enterprises. Chartbeat's real-time and historical dashboards, experimentation and in-page optimization tools, robust reporting, and more help the content and audience teams understand, measure and build business value from the attention earned by their content. For more information, visit www.chartbeat.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed