Cedar Brands, A Modern Consumer Company, Acquires Nuzzie, The Leading Name In Weighted Blankets
Jul 31, 2023•almost 2 years ago
Acquiring Company
Cedar Brands
Acquired Company
Nuzzie
Description
Cedar Brands, a modern house of consumer brands focused on home, family, and lifestyle categories, recently finalized their first acquisition of Nuzzie, the leading weighted blanket brand. Founded in 2022, Cedar Brands is backed by investment partner Downing Capital Group and is actively pursuing acquisitions across adjacent categories.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed