Cafemedia Acquires Market-Leading Audience Engagement Suite, Slickstream, To Unlock Powerful Engagement Solutions For Independent Publishers
Aug 24, 2022•almost 3 years ago
Acquiring Company
CafeMedia
Acquired Company
Slickstream
Description
CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, announced today it has acquired Slickstream, the industry's best-in-class engagement product for independent publishers, from Hivepoint. As part of the sale, CafeMedia will take ownership of all technology and products associated with Slickstream for Bloggers and support its existing customer base.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed