Brandwatch Acquires Influencer Marketing Platform, Paladin

Mar 02, 2022•over 3 years ago

Acquiring Company

Brandwatch

Acquired Company

Paladin

SussexData And AnalyticsMedia And EntertainmentInternet Services

Description

Brandwatch, the world's premier social suite, today announced that it has entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. This latest move enables complete, end-to-end influencer marketing functionality within the Brandwatch suite, and more ways for brands to build meaningful connections with consumers.

Company Information

Company

Brandwatch

Location

Sussex, England, United Kingdom

About

Brandwatch is a Cision Company. Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

Brandwatch Acquires Influencer Marketing Platform, Paladin

Description

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M&A Insights

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Company Information