Branch Acquires Adlibertas To Advance A Data-First Platform For Mobile App Growth
Sep 01, 2022•almost 3 years ago
Acquiring Company
BRANCH
Acquired Company
ADLIBERTAS
Description
Branch, the leader in mobile linking and measurement, has acquired AdLibertas, a predictive data platform built for mobile apps. The acquisition will allow Branch to extend its value as a mobile measurement partner (MMP) for companies driving growth, engagement and revenue across all marketing channels.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed