Bfg Partners Announces The Acquisition Of Curlsmith By Helen Of Troy
05/05/22, 12:08 PM
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BFG Partners, a venture capital firm specializing in early-stage consumer products, completed the sale of Recipe Products, Ltd (d.b.a. CURLSMTIH) to Helen of Troy (NASDAQ: HELE). CURLSMITH is a leading provider of clean haircare products servicing customers with all types of textured hair. CURLSMITH is led by founders, Michal Berski and Kate Evans, who built the brand on top of their combined experience in large scale CPG and servicing individual salon clients. Today, CURLSMITH has five lines of haircare products, catering to all those with textured hair from loose waves to tight curls. Most recently, they have expanded their haircare offering to include tools that reduce hair damage and enhance natural texture.
Company Info
Company info
BFG Partners is a venture capital firm that seeks partnerships with early-stage consumer product companies whose products do better for people and the planet. BFG aims to work alongside exceptional entrepreneurs to foster sustainable growth and outperformance. Investments range across consumer including categories such as food, beverage, personal care, and beauty. . In addition to providing portfolio companies with capital, BFG provides teams with the advice most needed to make critical decisions and maximize opportunities. This advice spans operational strategy, tactical marketing, channel development, organizational design and capital planning. BFG Partners is based in Boulder, CO. www.bfgpartners.com/