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Bfg Partners Announces The Acquisition Of Curlsmith By Helen Of Troy

May 05, 2022•over 3 years ago

Acquiring Company

BFG Partners

Acquired Company

CURLSMITH

Financial ServicesAppsConsumer GoodsOther

Description

BFG Partners, a venture capital firm specializing in early-stage consumer products, completed the sale of Recipe Products, Ltd (d.b.a. CURLSMTIH) to Helen of Troy (NASDAQ: HELE). CURLSMITH is a leading provider of clean haircare products servicing customers with all types of textured hair. CURLSMITH is led by founders, Michal Berski and Kate Evans, who built the brand on top of their combined experience in large scale CPG and servicing individual salon clients. Today, CURLSMITH has five lines of haircare products, catering to all those with textured hair from loose waves to tight curls. Most recently, they have expanded their haircare offering to include tools that reduce hair damage and enhance natural texture.

Company Information

Company

BFG Partners

About

BFG Partners is a venture capital firm that seeks partnerships with early-stage consumer product companies whose products do better for people and the planet. BFG aims to work alongside exceptional entrepreneurs to foster sustainable growth and outperformance. Investments range across consumer including categories such as food, beverage, personal care, and beauty. . In addition to providing portfolio companies with capital, BFG provides teams with the advice most needed to make critical decisions and maximize opportunities. This advice spans operational strategy, tactical marketing, channel development, organizational design and capital planning. BFG Partners is based in Boulder, CO. www.bfgpartners.com/

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed