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Backstage Announces Acquisitions Of Filmfreeway, Coverfly, And Voice123

Sep 09, 2021•almost 4 years ago

Acquiring Company

Backstage

Acquired Company

FilmFreeway

OtherMedia And EntertainmentManufacturingOtherSoftwareMessaging And TelecommunicationsOtherMedia And EntertainmentInternet ServicesCommerce And Shopping

Description

Backstage, the leading freelancer marketplace and application suite for creators, announced today that it has acquired FilmFreeway, Coverfly, and Voice123, significantly expanding Backstage's suite of content creator tools, as well as its talent pool of creative professionals.

Company Information

Company

Backstage

About

Backstage enables productions, brands, marketing agencies, and businesses to efficiently discover and work with highly skilled creative talent. The company's mission is to make the content creation process more efficient, effective, and scalable. Backstage fosters career development and economic success for its users by developing and operating dedicated industry-specific profiles, workflow tools, and jobs & services marketplaces to serve the unique demands of each creative vertical. Backstage was founded in 1960 and is headquartered in New York. For more information, please visit www.backstage.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed