Babylist Acquires Expectful, Expanding Its Award-Winning And Fast-Growing Media Business

Babylist, the leading vertical marketplace and commerce destination for baby, announced today that it acquired Expectful, a health and wellness app and media site. Babylist’s established media business provides product recommendations and expert-guided content to over 7.5 million unique visitors each month. This deal will enable Expectful to expand into the leading media site for anyone on the pregnancy journey, providing a one-stop destination for information, resources, and support, focusing on mental health and wellness. This acquisition complements Babylist’s established media business and its recent expansion into health through new audiences and content.