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B2Digital Acquires Spartan Fitness To Build Top National Brand In The $2 Billion Jiu Jitsu Training Marketplace

Feb 17, 2022•over 3 years ago

Acquiring Company

B2Digital

Acquired Company

Spartan Fitness

EventsMedia And EntertainmentContent And PublishingSoftware

Description

via NewMediaWire -- B2Digital Incorporated (the “Company” or “B2Digital”) (OTCMKTS:BTDG), the premier development league for mixed martial arts (“MMA”), is excited to announce the acquisition of Spartan Fitness, LLC (“Spartan”), in a cash and equity deal, to launch the Company’s full expansion into the multi-billion-dollar Jiu Jitsu training marketplace.

Company Information

Company

B2Digital

About

B2Digital (OTC: BTDG) is the premier development league for mixed martial arts (“MMA”). The Company operates in two major branded segments: The B2 Fighting Series and The ONE More Gym and Spartan Fitness Facilities “Official B2 Training Facilities Network”. The Company primarily derives revenues from live event ticket sales, pay-per-view ticket sales, content media marketing, fitness facility memberships and Jiu Jitsu Training. The Live Events segment (the B2 Fighting Series) is primarily engaged with scheduling, organizing, and producing live MMA events, marketing those events, and generating both live audience and PPV ticket sales, as well as creatively marketing the archived content generated through its operations in this segment. The Company also plans to generate additional revenues over time from Television deals, Sponsorship deals and endorsement deals with global brands as its audience grows. The B2 Fighting Series is licensed in 20 US states to operate LIVE MMA Fights. Most B2 Fighting Series events sell out at the gate. The Company now operates at a pace of more than 46 events per year. The Fitness Facility segment operates primarily through the ONE More Gym and Spartan Fitness Facilities., The “Official B2 Training Facilities Network”. The Company currently operates five ONE More Gym locations, with plans to continue to scale up this segment at a pace of 15 new locations in the next 3 years. ONE More Gym and Spartan Fitness locations include specialized Fitness, MMA and Jiu Jitsu training resources and serve a s a fighter recruiting function for the Company's B2FS Live Events segment. For more information about B2Digital, visit the Company’s website at www.B2FS.com. B2Digital has a growing social media presence. Follow us on:Twitter: @B2digitalOTC Facebook: https://m.facebook.com/b2digitalotc/ B2Digital: MMA’s Premier Development Leaguewww.B2FS.com B2 Fighting Series Pay Per View Linkwww.b2mma.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed