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Awesome Motive Acquires Thrive Themes Growth Tool Suite To Help Small Businesses Improve Their Online Marketing And Get Better Results

Jan 23, 2023•over 2 years ago

Acquiring Company

Awesome Motive

Acquired Company

Thrive Themes

Media And EntertainmentE CommerceSoftware

Description

Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, today announced their acquisition of Thrive Themes, the company behind some of the most powerful small business growth tools for WordPress.

Company Information

Company

Awesome Motive

About

Awesome Motive is a leading software and media company helping shape the web for billions worldwide. Collectively, their software powers over 20 million websites and includes many of the well-known website tools such as OptinMonster, WPForms, MonsterInsights, All in One SEO, PushEngage, WP Mail SMTP, SeedProd, Smash Balloon, and more. Awesome Motive has assembled a world-class team of industry experts (100% remote in over 45 countries) that provide unparalleled service and products to help small businesses grow and compete with the big guys. Learn more about Awesome Motive at awesomemotive.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed