Acquiring Company
Audiense
Acquired Company
Tweet Binder
Machine LearningArtificial IntelligenceSocial MediaAnalyticsAnalytics
Description
Audiense today announced their acquisition of Tweet Binder, a Twitter analytics tool for agencies and marketers. As part of the acquisition, Audiense intends to keep Tweet Binder as an independent product, supporting and developing their roadmap in the years to come.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed