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Audiense Acquires Tweet Binder

May 03, 2023over 2 years ago

Acquiring Company

Audiense

Acquired Company

Tweet Binder

Machine LearningArtificial IntelligenceSocial MediaAnalyticsAnalytics

Description

Audiense today announced their acquisition of Tweet Binder, a Twitter analytics tool for agencies and marketers. As part of the acquisition, Audiense intends to keep Tweet Binder as an independent product, supporting and developing their roadmap in the years to come.

Company Information

Company

Audiense

About

Founded in 2011 at the dawn of social media for business, the Audiense platform combines rich social data sources with the world's leading cognitive and machine learning enabling you to understand the audiences that matter to your business.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed