Atari Announces Acquisition Of 12 Classic Arcade Properties, Including Berzerk And Frenzy
Mar 16, 2023•over 2 years ago
Acquiring Company
Atari
Acquired Company
12 Classic Arcade PropertiesIncluding Berzerk
Description
Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today the acquisition of a dozen retro arcade games, including the 80s classics Berzerk and Frenzy. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IP, and explore brand and merchandising collaborations.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed