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Applovin Closes Acquisition Of Twitter’S Mopub Business

Jan 03, 2022•over 3 years ago

Acquiring Company

AppLovin (mobile games arm)

Acquired Company

Mangrove

Palo AltoParisArtificial IntelligenceSoftware

Description

AppLovin Corporation (NASDAQ: APP), a leading marketing software company, today announced it has completed the acquisition of Twitter, Inc.’s (NYSE: TWTR) MoPub business for $1.05 billion in cash.

Company Information

Company

AppLovin (mobile games arm)

Location

1100 PAGE MILL RD

Palo Alto, California, United States

About

AppLovin is a technology company that specializes in mobile marketing and monetization solutions for app developers. The company has established a strong presence in the tech industry and is listed on the Nasdaq exchange. Its mobile games arm focuses on creating engaging gaming experiences. The acquisition marks a significant expansion for Tripledot Studios in the mobile gaming sector.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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