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Airship Acquires App Store Optimization Leader Gummicube To Create The Industry’S First Comprehensive Mobile App Experience Management Solution

Jun 01, 2022•over 3 years ago

Acquiring Company

Airship

Acquired Company

Gummicube

WashingtonAppsMobileSoftwareProfessional ServicesPlatformsMobileSoftware

Description

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company. By linking Gummicube's ASO technology and expertise with Airship's App Experience Platform (AXP), brands can now optimize value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty and monetization.

Company Information

Company

Airship

Location

Washington, District Of Columbia, United States

About

Airship is point of sale software for HVAC businesses. Every HVAC company is focused on getting more calls, but there is an enormous opportunity to get the most out of the calls you already have. Airship does this by plugging into your existing field service management system, creating lead scores and expected values; incorporating OEM, state, and local incentives; facilitating the collection of data on the home; providing state of the art manager dashboards to ensure that no dollar is left on the table. Founded by cleantech and fintech veterans, Airship is modernizing sales in the home services space.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed