Activecampaign Acquires Postmark And Dmarc Digests, Ensuring Automation Across All Communication Channels And Furthering The Mission Of Creating Ideal Customer Experiences To Help Companies Grow
May 03, 2022•about 3 years ago
Acquiring Company
ActiveCampaign
Acquired Company
DMARC
ChicagoInformation TechnologySoftwareDescription
ActiveCampaign, the leader in Customer Experience Automation (CXA), has acquired the Postmark and DMARC Digest service offerings. Postmark is one of the fastest-growing transactional email services on the market and DMARC Digests is an email authentication and monitoring service. Both Postmark and DMARC Digests further advance ActiveCampaign’s ability to offer the power of transactional messaging with sales and marketing automation alongside CRM. This union will help customers grow using CXA while providing a unified view of all messages, ensuring a great customer experience regardless of communication type.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed