Braze to acquire OfferFit for $325 million
03/27/25, 8:58 PM
Industry
machine learning
artificial intelligence
analytics
Braze has announced a definitive agreement to acquire OfferFit for $325 million. This acquisition aims to enhance both companies' customer engagement capabilities through advanced AI technologies. The deal is expected to close in the fiscal quarter ending July 31, 2025. Braze's acquisition will allow for deeper integration of OfferFit's solutions into its platform.