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Aviva to acquire Direct Line for £3.7 billion

Aviva to acquire Direct Line for £3.7 billion

03/12/25, 12:20 AM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/MX.svgroma norte
https://purecatamphetamine.github.io/country-flag-icons/3x2/GB.svglondon
Industry
financial services
insurance
Aviva has agreed to acquire Direct Line in a major £3.7 billion takeover. The deal will see Aviva take control of the Churchill and Green Flag brands, enhancing its position in the motor insurance sector. This acquisition is aimed at creating a significant market presence, covering more than a fifth of the total market. CEO Adam Winslow has emphasized the importance of this move for the company's future.

Company Info

Company
Aviva
Location
Roma Norte, Mexico City, Mexico
Company info
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