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Fivetran acquires Census to enhance data capabilities

May 01, 2025•3 months ago

Acquiring Company

Fivetran

Acquired Company

Census

OaklandSan FranciscoInformation TechnologySoftware

Description

Fivetran has acquired Census to enhance its data movement portfolio with Reverse ETL capabilities. This acquisition allows businesses to utilize real-time, governed data across their operations. The integration of Census will expand Fivetran's existing customer offerings and improve data accessibility. Co-founder Boris Jabes will join Fivetran to lead the data activation strategy.

Company Information

Company

Fivetran

Location

Oakland, California, United States

About

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon, and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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