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1440 Foods acquires FITCRUNCH to expand leading portfolio of active nutrition brands

Nov 01, 2024•9 months ago

Acquiring Company

1440 Foods

Acquired Company

FITCRUNCH

New YorkBohemiaNutritionHealth CareFood and Beverage

Description

1440 Foods, a leading portfolio of sports and active nutrition brands, has completed the acquisition of FITCRUNCH, a protein bar brand founded in 2012. This strategic move aims to combine the industry-leading loyalty and innovation capabilities of both companies to reach more consumers and enhance the 'better for you' snacking and meal replacement options.

Company Information

Company

1440 Foods

Location

New York, New York, United States

About

1440 Foods is a leading portfolio of sports and active nutrition brands with a mission to energize people to unleash their potential. The company aims to provide accessible, great-tasting health and wellness brands including Pure Protein nutrition bars, Body Fortress high efficacy protein powders, and MET-Rx high-performance meal replacements.

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