BYJU’s acquires WhiteHat Jr to expand into international markets with a focus on children’s coding education
BYJU’s acquires WhiteHat Jr to expand into international markets with a focus on children’s coding education
11/04/24, 9:08 AM
Location
abu dhabi
indiaIndustry
e learning
education
In 2020, BYJU’s acquired WhiteHat Jr for $300 million with the aim of leveraging the rising interest in children’s coding education to expand into international markets, primarily the U.S. However, the acquisition faced challenges related to marketing tactics, customer acquisition costs, and operational scalability, ultimately impacting BYJU’s brand reputation and financials.
Company Info
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Company info
BYJU’s is a leading Indian ed-tech company that offers personalized online learning programs for K-12 students. With a vision to make learning accessible, effective, and personalized, BYJU’s has expanded globally, with a strong focus on the U.S. market.