Similarweb announces acquisition of 42matters to expand app intelligence capabilities
07/01/24, 11:44 AM
Location
new york
zurichIndustry
data and analytics
software
apps
analytics
Similarweb Ltd. (NYSE: SMWB), a leading digital intelligence company, has announced its acquisition of 42matters, a prominent app intelligence provider headquartered in Zurich, Switzerland. The acquisition marks a significant step in expanding Similarweb’s data capabilities in the rapidly growing app analytics market, which is expected to reach $15.7 billion by 2028, with a CAGR of 20.2%. Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb’s app intelligence solution.
Company Info
Location
New York, New York, United States
Company info
Similarweb Ltd. is a leading digital data and web analytics company, empowering businesses to win their market with essential digital data & analytics. The company provides businesses with the necessary tools to build strategy, optimize customer acquisition, and increase monetization.