Zeta Global completes acquisition of LiveIntent to strengthen its AI-Powered Marketing Cloud
10/21/24, 1:48 PM
Location
Industry
machine learning
saas
artificial intelligence
software
analytics
marketing
advertising
Zeta Global, the AI-Powered Marketing Cloud, has successfully completed the acquisition of LiveIntent. The addition of LiveIntent’s assets, publisher network, and channel capabilities will bolster the Zeta Marketing Platform, strengthen the Zeta Data Cloud, and advance Zeta’s position in AI-powered marketing.
Company Info
Location
New York, New York, United States
Company info
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.