Consortium Brand Partners acquires activewear brand Outdoor Voices following store closures
Jun 03, 2024•about 1 year ago
Acquiring Company
Consortium Brand Partners
Acquired Company
Outdoor Voices Inc
Description
Consortium Brand Partners has completed the acquisition of activewear brand Outdoor Voices, known for its community-based approach to fitness. After the closure of all its retail stores and transition to online sales, Outdoor Voices will continue its operations under the new ownership, with a focus on product, community engagement, and growth strategy.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed