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Centerfield completes acquisition of Brainjolt to enhance social commerce capabilities

Nov 21, 2024•9 months ago

Acquiring Company

Centerfield

Acquired Company

Brainjolt

Los AngelesPasadenaAdvertisingE CommerceInformation Technology

Description

Centerfield, a premier technology service for digital customer acquisition, has announced its acquisition of Brainjolt, a social commerce platform that curates and promotes products to engaged audiences on Meta, Snap, and TikTok. This acquisition adds social commerce capabilities to drive additional purchases at scale for Centerfield's customers.

Company Information

Company

Centerfield

Location

Los Angeles, California, United States

About

Centerfield is a premier technology service for digital customer acquisition, with digital brands and proprietary platform, Dugout, engaging in-market consumers and supercharging customer acquisition for leading brands in various categories such as home services, insurance, business services, and e-commerce.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed