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Publicis Groupe finalizes acquisition of Influential to strengthen influencer marketing solution

Jul 25, 2024•about 1 year ago

Acquiring Company

Publicis Groupe

Acquired Company

Influential

ParisSocial Media MarketingContent MarketingBrand MarketingDigital MarketingMarketingAdvertising

Description

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company. This strategic move aims to integrate Influential’s capabilities and technology into Publicis Groupe, empowering all its clients and teams with leading influencer marketing services.

Company Information

Company

Publicis Groupe

Location

Paris, Texas, United States

About

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed