Salesloft Acquires Drift, Expanding its AI-Powered Revenue Orchestration Platform that Serves the Entire Buyer Journey

Feb 13, 2024•over 1 year ago

Acquiring Company

Salesloft

Acquired Company

Drift

Atlanta

BostonSales And MarketingInformation TechnologySoftwareSoftware Development

Description

Salesloft, the provider of the AI-powered Revenue Orchestration Platform, has announced the acquisition of Drift, the buyer experience and Conversational AI company. The combination of Salesloft and Drift will allow companies to orchestrate a personalized, omnichannel buyer journey powered by AI, providing an optimal buying experience that drives higher quality pipeline and revenue outcomes.

Company Information

Company

Salesloft

Location

Atlanta, Georgia, United States

About

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue WorkspaceTM by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world's most successful sales teams, like those at IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

Salesloft Acquires Drift, Expanding its AI-Powered Revenue Orchestration Platform that Serves the Entire Buyer Journey

Description

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M&A Insights

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Company Information