TGI Sport to acquire UK virtual advertising firm Supponor to enhance virtual ad offering
07/12/24, 11:31 AM
Location
new york
londonIndustry
sports
fashion
artificial intelligence
advertising
TGI Sport, a sports infrastructure, technology, and media rights business backed by Bruin Capital and Quadrant Private Equity, has announced the acquisition of UK virtual advertising firm Supponor. The acquisition aims to enhance TGI Sport's virtual ad offering by incorporating Supponor's AIR technology and experienced AI tech developers, creating unparalleled monetization opportunities.
Company Info
Location
350 7th avenue 18th floor
New York, New York, United States
Company info
TGI Sport is a global leader in sports technology, media, and marketing, connecting sports entities and fans worldwide. The combined operations span North America, South America, Europe, Australia, and New Zealand, and its teams support around 3,500+ events annually. TGI Sport has built relationships with many of the world's leading sporting organizations, including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, Ligue National de Rugby, ECB, ICC, FC Barcelona, Manchester United FC, Liverpool FC, and Juventus FC. TGI's businesses include TLA Worldwide, QMS NZ, and Sportsmate.