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SnelStart acquires Amsterdam-based Flow

Jul 10, 20256 days ago

Acquiring Company

SnelStart

Acquired Company

Flow

AlkmaarAmsterdamSoftwareFintechFinance

Description

Amsterdam-based Flow has been acquired by Dutch accounting firm SnelStart. The acquisition comes after a successful partnership in delivering embedded banking solutions. Post-acquisition, Flow will continue to operate independently while utilizing SnelStart’s resources. This merger aims to enhance integrated banking services for entrepreneurs.

Company Information

Company

SnelStart

Location

Alkmaar, North Holland, Netherlands

About

SnelStart provides bookkeeping solutions for over 75,000 entrepreneurs and approximately 3,600 accountants. It offers affordable software designed for small to medium-sized enterprises. Key features include receipt scanning, invoicing, and VAT returns. The software enables effective online collaboration and planning for accountants.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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