logo
logo

Realtor.com acquires Zenlist for real estate tech

Jul 14, 2025•10 days ago

Acquiring Company

Realtor.com

Acquired Company

Zenlist

AustinSan FranciscoCommercial Real EstateMarketplaceReal EstateInformation Technology

Description

Realtor.com has acquired Zenlist, enhancing its technology offerings for real estate professionals. The acquisition aims to create a more connected and consumer-friendly marketplace. Zenlist's innovative tools will be integrated into Realtor.com's existing services, providing greater value to agents and clients.

Company Information

Company

Realtor.com

Location

901 E. 6th St., Suite 500

Austin, Texas, United States

About

Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

Bryan hidden

hidden
hidden

Mausam hidden

hidden
hidden