Colangelo & Partners acquires majority position in WineGlass Marketing to create the leading full-service wine & spirits agency in the U.S.
Dec 04, 2024•9 months ago
Acquiring Company
Colangelo & Partners
Acquired Company
WineGlass Marketing
New YorkNapaMarketingAdvertisingWeb DesignDigital MarketingMarketingAdvertisingDescription
Colangelo & Partners, the leading wine and spirits-focused communications agency, has acquired a majority stake in WineGlass Marketing, a renowned digital marketing agency in the wine and spirits industry. This acquisition expands Colangelo & Partners' service offering in critical digital marketing areas and establishes a physical presence in the heart of wine country, Napa, California.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed