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CQL acquires Riess Group for unified commerce leadership

Sep 10, 2025•7 days ago

Acquiring Company

CQL

Acquired Company

Riess Group

Grand RapidsWacoInformation TechnologyE CommerceRetail

Description

CQL has announced its acquisition of Riess Group, combining their expertise to become a leading agency for unified commerce. This strategic move aims to enhance customer experiences across digital and physical touchpoints. With the merger, CQL solidifies its position in the Shopify agency space. Mike Riess will join CQL as VP of Unified Commerce.

Company Information

Company

CQL

Location

Grand Rapids, Michigan, United States

About

CQL is the leading digital commerce agency bringing holistic solutions that elevate customer experiences and drive business outcomes for D2C brands and B2B corporations. With nearly 30 years of expertise, CQL delivers integrated multi-disciplinary solutions across strategy, user experience, performance marketing, and industry leading technology capabilities with unrivaled platform partners including Shopify, Salesforce, and BigCommerce.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed